Volume 6  |  August 2019


Volume 6  |  August 2019

Visualization with New Media

Jigna Hammers, Visualization Specialist

As Associate at Lantz-Boggio Architects, Jigna has worked in all phases of Architecture including Master Planning, Concept Design, Schematic Design, Design Development and Construction Documents. She has a specialization in Architectural Visualization, Animation and Virtual Reality and uses her skills in 3ds Max, V-Ray, Corona, Unity and Lumion to create high-quality renderings for LBA’s Senior Living Communities.

We asked Jigna to give us some insight into utilizing current visualization tools to maximize opportunities in design, development and marketing of buildings.

“When it comes to the power of architectural renderings, seeing is believing.”

Now, more than ever, renderings aren’t just pretty pictures to showcase in a portfolio-they’re a way to communicate and to connect with clients on a visceral level. From 2d renderings to VR goggles, architects now have a wide spectrum of tools capable of distilling their vision into something tangible that provides a true virtual experience of a building or space.

A single rendering can bring communities together, spark controversy, or help create the intended emotion of the project. Each of these outcomes are the result of people connecting with a rendering on a personal level. It’s important to know the ins and outs of dynamic architectural renderings to garner the best possible responses from clients or residents. 

At Lantz-Boggio Architects, architectural visualization is an integral part of all stages of the design and construction processes: generating design options, exploring more sustainable or economical designs, and visualizaing construction or service issues to maximize efficiencies in the cost and operations of the building. On the client’s side of things, this new generation of renderings has offered clients an eye-catching way to market projects to future investors or residents. The possibilities seem endless.

To the average layperson, visualization seems like a tool many industries have adopted as a way of keeping up with the times or simply because it’s widely attainable and in high demand. But, it is more than just a trendy boondoggle. Visualization in architecture is developing into an everyday tool in multiple aspects of project workflow and is proving to be more approachable than typical 2D drawings. Ultimately, this translates into more effective collaboration between the architects, interior designers, landscape architects, and the users they serve.

Like other forms of visualization media, the more details used, the more realistic and engaging the content becomes. Programs can go as far as tailoring reflections to a viewer’s personal perspective, geo-locating a model to depict accurate sunlight, modeling sidewalk control joints, and even simulating variations in grass height.

Visualization does not always need to be photorealistic for it to be effective. Even standing in a white box with a door can speak volumes to a person’s spatial understanding and can focus a person’s eye on how the space performs geometrically.

From there, much like the building itself, layers of information are added and work together to create an experience that is the closest a user can get to standing in a finished project.

What can designers do to make sure their renderings are as effective as possible? Well, if every picture tells a story, architects need to make sure their renderings are telling the right stories to the right audiences.

Since renderings are a way to connect with viewers, they also help set expectations, anticipate problems, and gauge client interest. Doing this before laying a single brick saves time and money down the road. Maintaining an open dialogue in the earliest stages of a project will ultimately improve client satisfaction and keep the budget slim.

Unleashing the benefits of architectural renderings demands both technical and interpersonal know-how. With the right understanding of both, architects can share their vision while fostering trust with those most impacted by their work.

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